After you build your new Shopify website, or even while you’re at it, it’s important to consider how you can optimize your process in order to promote sales and ensure that your eCommerce business operates and grows smoothly. For example, you may make a list of your best customers in order to reward them or […]

In our last post, we looked at three ways that businesses should be doing SEO in 2017 to be effective. Having complete behind-the-scenes structured microdata, optimizing for human queries instead of just machine algorithms and organizing content into categories were all covered in the last post. In this post, we’ll go over three more SEO […]

SEO has been a roller coaster ride since internet searches became a thing, being pronounced dead numerous times by experts and “experts” alike. But, just like your favorite TV show, it always seems to lumber back to life for another season, unable to stay dead for long. But, as long as we search the internet […]

Disclaimer – I really am a pretty good handyman!   A few years ago, my toilet would not stop running. I went to Youtube and found a video of a plumber who fixed a running toilet in 3.5 minutes. Being the sort of DIY person I am, I gathered my tools and got ready for […]

9 out of 10 of the people I talk to (and think they know what WordPress is) are wrong, at least to a certain extent. The reason is that there are certain misconceptions about it – some even created by people in the industry –  because not everybody wants to take the time and explain […]

It’s time. After countless hours of learning, creating, planning, and too many other things to name, you’re ready to introduce your product or service to the world. It’s time to get a website—one that will help you attract visitors, convert them to customers, and build a solid business, or take your business to the next […]

Would you ever attempt to put together something from IKEA without the instructions? I have and I failed, with my tilted cabinet to show for it. I screwed it up so bad, that my wife made me get the directions, take it apart, and rebuilt it – and it still looked off (true story).

See what we did there? Yep, it's a misspelling, but it got your attention. Guerilla marketing is jaw-dropping marketing on a low budget. And if it involves actual guerillas (or gorillas), even better. The term "guerilla marketing" was coined by Jay Conrad Levinson over 30 years ago.

How would you feel if you had to ring a bell before you could enter a store to shop? What if the sign were so big that you couldn't see the merchandise through the window? We'll probably never know, because no business owner of a brick-and-mortar would ever do these things.